At BRMA we bring our extensive knowledge of the UK and commercial experience to give you the best opportunity to successfully bring your product or service to market here. Successful market entry depends on the five 'P's of the marketing mix, with a big 'C' for culture.

Product is the reason you are here but it may need to be adapted to the UK market. Effective 'positioning' of your product or service in relation to similar products available in the UK market is essential to allow you to differentiate yourself from the competition. Direct feedback from your potential clients will help you to understand market needs. We provide this on a daily basis, with results being logged on your contact management software, keeping you advised of progress at all times. We will also set up opportunities for you to meet or speak with potential partners.

Price is an area of high sensitivity; it will depend on market perception of value, set against the cost of bringing the product to the market. We provide the certainty you require on your marketing overheads and give you the local feedback on pricing.

Place, in marketing terms, deals with the best way to get your product to your customers. The type of distribution network that is right for your product depends on many factors, such as the size and type of your business as well as the buying behaviour of your customers. We can advise on the best channel for your product, distribution methods and regulations relating to importation of goods into the UK and EU.

Promotion is not clouded by intermediaries' needs but is your own communication to the market. Our marketing staff provide input to localise the voice of the message and to obtain competitive costings whether this is for literature, trade shows or PR services

People are an essential part of your planning and strategy. You will have a carefully selected member of BRMA staff, with either industry knowledge or a marketing/business development background, who will work only for you. His or her role will be to pro-actively use agreed methods to achieve your plans in the UK. Our in-house executive will provide ongoing guidance.

Culture, especially in relation to business, is a major factor in getting market entry right. Our senior executives have years of UK experience which is available to you.

Using many years of commercial know how and marketing expertise to help you successfully enter the UK market

BR Market Access Ltd
Orchard House
Heath Road
Warboys
Huntingdon
Cambs PE28 2UW
England

Tel: +44 (0) 1487 825 000